Irv Weinberg is a nationally known marketing and advertising executive with more than 30 years in senior management at America’s best-known advertising and marketing agencies including Young & Rubicam, Wells,
Rich & Greene, Jack Tinker & Partners, Lintas and Grey Advertising. As a principal and co-founder of Mind Over Markets, Irv has helped many green businesses and initiatives achieve outstanding and sustained success.
He and his partner, Carolyn Parrs, are co-authors of the forthcoming book The Tao and the How of Green Marketing.They are also featured authors on green marketing in Thomson Reuters’ book, Inside the Minds: Greening Your Business. The marketing team were also creators and co-hosts of America the Green, one of the top-ranked environmental podcasts on iTunes. Irv is also a frequent speaker and well-published blogger on many green websites and social communities.
For the last 10 years, Irv has taken his long experience and devoted it to helping companies bring the green message to consumers everywhere. He understands the need and systems necessary to bring green to the mainstream by creating messages that are both persuasive and relevant. It is this understanding of the hearts and minds of the green consumer that has made Irv a sought-after keynote speaker, writer, blogger and marketing specialist in the green world.
Irv is well known for his many advertising and marketing successes on Madison Avenue including his breakthrough, “America’s Most Misunderstood Soft Drink” campaign for Dr. Pepper. He helped build the brand from a regional soft drink to #3 behind Coke and Pepsi. It is still the standard against which all Dr. Pepper advertising is measured and currently stands with the best in the permanent collection in the Advertising Hall of Fame.
In addition to his many Madison Avenue years, Irv is a seasoned, successful entrepreneur. The Con Agra Corporation, the $24 billion food conglomerate, acquired his company, Poochi, the designer pet accessory company he started in his garage and grew to national and international distribution in just four years.
