Never before have individuals been able to connect and interact on the levels now possible with social media. Strategically and knowledgeably utilized, marketers today have the opportunity to create what amounts to their own media channels and outlets. They can link to, tweet, follow and pass on messages in geometrics proportions. Because of this power, true hands-on experience honing and distributing messages through social media for maximum impact is now necessary.
| Our Social Media Services | |
We'll work with you to define your online messaging goals, identify the web tools best equipped to connect you with your target audience, and help you continually adapt your strategy in this ever-changing medium. |
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In this initial phase, we will determine the following: |
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| • | What are your goals? |
| • | Who are some of your competitors? |
| • | What do you NOT know about social media (or your audience) yet? |
| • | Which aspects (if any) of your current SM efforts do you believe are working well? |
| • | Review the monitoring of your channels |
Follow-Up Data Analysis Meeting - In this follow-up phase, we will present: |
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| • | What we've learned by studying your SM channels |
| • | What we've learned by comparing your SM channels to the competition |
| • | What people are (or aren't) saying about you, your products, etc. |
| • | Which aspects of your current SM efforts, if any, are performing well / underperforming |
Based on this new information, we will prepare and present: |
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| • | Ways all applicable SM channels can be utilized to achieve your goals |
| • | Proposed timelines and likely expectations for success based upon time / budget invested |
| • | Establish monthly format for reporting, and analysis of continued incoming audience feedback |
| • | Set up Social Media Channels (such as Twitter, Facebook, LinkedIn, YouTube, etc.) |
| Social Media Content Generation and Management | |
This phase of work includes the following: |
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| • | Management of your media channels such as new content creation, promotion, peer engagement, customer outreach, facilitating customer questions, cross-promoting media across channels, community building, etc. |
| • | Custom blog posts |
| • | Review of new materials, blog posts, documents, presentations, media opportunities, etc. |
| • | Monthly analysis of feedback and engagement across all channels |
