GREEN BUSINESS BOOKS

Inside the Minds: Greening Your Business
by Carolyn Parrs and Irv Weinberg (Thomson Reuters)
Ok, so we’re prejudice, we wrote the chapter on Green Marketing. In it, you’ll learn why the green market has gone from a cause to a because and why it takes both “eco” and “logic” to make it in the green economy.

The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems
by Van Jones (HarperOne)
The passionate voice of Van Jones, the acclaimed activist and political advisor, delivers a real solution that both rescues our economy and saves the planet.

Hot, Flat and Crowded: Why We Need a Green Revolution and How It Can Renew America
by Thomas L. Friedman (Farrar, Straus and Giroux)
Fearless Friedman explains how global warming, rapidly growing populations and the   expansion of the world’s middle class have made the planet “hot, flat, and crowded.” That’s the bad news. The good news is this big problem is America’s big opportunity to get our “groove” back by taking the lead in solving this worldwide dilemma.    

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
by Joel Makower (McGraw-Hill)
A prolific writer and frequent speaker on green business, Joel has been around for more than 20 years watching the green biz progress. Here he offers insights and inspiration for understanding and untangling the complexities of making it in the growing green    economy.